Novikov Restaurant & Bar in London exudes a refined yet vibrant atmosphere, seamlessly blending luxury with energy to create a dynamic social dining experience. The venue is divided into two distinct spaces — the Asian Room and the Italian Room — each designed with its own unique aesthetic. The Asian Room features an open kitchen and a dramatic seafood display reminiscent of a bustling market, accented by sleek dark wood, polished marble surfaces, and ambient lighting that highlights textures and details. The Italian Room offers a warmer, intimate setting with soft lighting, rich leather seating, and elegant touches that evoke Mediterranean charm. The adjoining Lounge Bar adds a modern, high-energy layer to the venue, with plush seating, mood lighting, and a contemporary design that encourages mingling. The combination of thoughtful decor, contrasting styles, and an upbeat ambiance makes Novikov both sophisticated and inviting.